How to Host a Website

VPS hosting can handle more significant traffic than shared hosting but is typically more expensive and complicated to manage than shared or cloud hosting. You can choose host-managed options to avoid configuring things yourself, but this will further increase costs.

Dedicated hosting

Dedicated hosting gives you an entire physical server. This maximizes the amount of resources you have access to and provides extensive customization options. However, dedicated web hosting is usually both expensive and complicated to maintain.

Like VPS hosting, dedicated hosting can come with a host-managed option where the hosting company handles server configuration and management for you, but this is often very expensive.

How to choose a type of web hosting

In most cases, I recommend choosing shared hosting for your first website. This keeps your expenses relatively low and requires little to no setup on your end. You can also choose cloud hosting for minimal setup, but cloud hosting tends to be more expensive.

If you’re building a website for a real-world business and expect hundreds of thousands of visitors, consider more advanced hosting types such as VPS or dedicated hosting. However, it’s important to consider the cost, as you’ll either need to choose an expensive managed option or hire a system administrator to manage your server.

3. Choose a web hosting company

A web host is the company you’ll rent server space from.

For a website builder, I recommend Squarespace, Wix or — if you’re an e-commerce brand with a significant budget —  Shopify. Many traditional web hosting companies now offer more affordable website builders, but they aren’t as flexible or as well-supported.

If you’re using a CMS, there are many great options. Two companies I specifically recommend are Ionos and SiteGround. These companies provide a variety of hosting plans with top-notch security features, guaranteed uptime of 99.99% and high-quality customer service. 

Here are some of the factors to consider in your web hosting search:

• Uptime: If your website is down when someone attempts to visit, they’ll go somewhere else. Downtime reduces your audience, reduces the trust your existing audience has in your site and may lose you money. You’ll want to choose a web host with a 99.99% uptime guarantee to avoid this.
• Speed: Good web hosts use tools like caching and content delivery networks or CDNs. Caching stores key information in your visitors’ browsers and CDNs store information in data centers around the globe, ensuring fast loading times for visitors all over the world.
• Security: A good web hosting service includes several features to keep your data (and your users’ data) safe. Look for a web host with SSL certification, firewall protection and regular server updates.
• Ease of use: Look for a company that uses an interface like cPanel — the industry standard for website file management — to simplify site maintenance. You may also want to consider a company with WordPress hosting and/or managed hosting plans that handle software updates for you.
• Scalability: Your web host should be able to accommodate your website as it grows by offering a variety of shared hosting, VPS hosting and dedicated hosting plans that you can upgrade to.
• Customer service: Choose a company with multiple ways to contact 24/7 customer support via phone, live chat and/or email. Look at reviews to ensure that the company you’re considering responds to customer support inquiries in a timely and helpful manner.

You can see a full list of factors to consider when choosing a web host in our guide about what web hosting is.

4. Purchase a web hosting package

Next, you’ll need to choose the best web hosting plan for your site’s needs. There are a few factors to consider here:

• Storage space: If you’re building a freelance portfolio, you’ll probably do fine with minimal storage space. If you want to create a blog, a membership site or another type of website with large amounts of content, choose a plan with at least 10GB of storage space.
• Bandwidth: Bandwidth dictates how fast your website loads for visitors and how many visitors can visit your site. Many plans offer unmetered or unlimited plans to accommodate significant traffic spikes.
• Domain: Some plans include a free domain, either for one year or permanently, bundled into the hosting plan.
• CMS support: Most high-quality web hosting plans offer one-click installation for WordPress and other popular CMS options. Some come with WordPress (or another CMS) pre-installed, so you can start building a website right away.
• Management: On a shared or cloud hosting plan, web hosting companies manage your server for you. Some plans take this further by managing your CMS for you (these plans are often only available for WordPress), ensuring that it stays up-to-date and secure.
• Backups: Many web hosting plans include daily or weekly backups, automatically saving all of your data to a secondary server. If there’s an issue with your site, you can use these backups to restore it quickly.
• Ability to host multiple websites: If you plan to create separate websites for different countries where you do business or different types of content you want to publish, you might want to seek a plan where you can host all of them.
• Extras: Some web hosting plans come with extras like email hosting, which allows you to have one or more custom email addresses at your domain.

A note about “unlimited”: Some plans claim to offer unlimited storage or bandwidth. These plans almost always do have an upper limit — the limit is just so high that most sites will never reach them. If you want to know this upper limit, you’ll have to search for it in the Terms of Service, or TOS.

At this point, you’re probably wondering: Where is pricing? Pricing is important — in fact, it’s so important, and so convoluted in the web hosting space, that it deserves its own section.

Here’s what you need to know about web hosting costs:

• Be prepared to pay annually. Web hosts often list their prices as “$x a month,” but many don’t actually offer month-to-month plans. So, you’ll need to multiply the monthly cost by 12 (more if you want to sign up for multiple years) to understand your initial cost.
• Your initial cost won’t be your long-term cost. You’ll often see a low price listed with an asterisk mentioning a standard rate. The low price will only be valid for your first term. When your contract renews, you’ll be moved up to the standard rate, so you’ll need to factor this rate into your long-term budgeting.
• The web host may automatically include add-ons. Sometimes a web host will automatically add services to your package during the checkout process, complete with extra fees. Always triple-check your cart for these sneaky add-ons.

Can’t I just choose a company that doesn’t do these things? Unfortunately, the first two items listed above are standard practice in the industry. You’ll have a hard time finding a company that doesn’t do these things.

You can find a company that doesn’t automatically bundle add-ons into your web hosting package, though — in fact, most of the companies on our list of the best web hosting companies of 2024 fall into this category.

Most of all, be sure to choose a plan that will accommodate your site now and through the growth you expect in the next year (or however long you’re purchasing hosting for). Most reputable web hosts make switching to a higher-tier plan easy, but this unexpected cost can derail your annual budget.

5. Register a domain

If your hosting package includes a domain, you’ll have registered your domain during the checkout process.

If you didn’t get a domain when you purchased your web hosting package, you can buy one from a domain registrar. To get the most out of this option, choose a domain registrar that:

• Offers good long-term pricing: Like web hosting, domain prices are often lower during the first contract term. The price increase here is often only a few dollars, but this can add up over several years.
• Includes domain privacy: When registering a domain, you’re required to enter contact information, including a physical address. Your contact information is automatically published in the WHOIS Database. If you don’t want these details to be public, you can use domain privacy to replace them with points of contact maintained by your registrar.
• Is trustworthy: Look for a domain registrar with good reviews on sites like Trustpilot. Specifically, look for references to how easy the company makes it to manage domains and how well their customer service team operates.

Personally, I’ve used Namecheap for years. The domain registration and management processes are easy, there’s great customer service and the long-term pricing is excellent.

Once you’ve selected a registrar, you can search for the domain you want, select it (and any other variations you want to buy) and make your purchase. You’ll also need to create an account for managing your domain.

6. Connect a domain to your web hosting plan

If you’ve purchased your domain from a registrar, you’ll need to point it to your host’s nameservers. The exact process will vary depending on the registrar and web host you’re using, but it can typically be done in five steps:

• Find your web host’s nameservers. You can often locate these in the welcome email you get when you purchase web hosting. Check your account dashboard if you don’t find them in your email.
• Open the management area for your domain. Typically, this is accessed by logging into your account and clicking on the domain you want to manage.
• Find the Nameservers area of your domain management. This will typically be set to “(Your Registrar DNS).” Switch it to Custom DNS. Here’s an example of what this area looks like on Namecheap:

• Copy and paste the nameservers listed for your web host into the appropriate spaces in your domain management area.
• Save your new domain settings.

Your domain then transfers to the newly designated nameservers. This often happens within a few hours, but can take up to 72 hours.

The bottom line: What you need to host a website

Web hosting companies make it easy to host a website without any technical experience. What you do need is a firm understanding of web hosting terms, web hosting plans and domain registration.